Observe out for “Focus Rally: America,” a blend of reality exhibit along with Ford innovation, writes AutoBlog.com. The “interactive road rally” will feature the cutting edge tech of the newest 2012 Ford Focus. ”Focus Rally: America” will start airing on Hulu Feb. 1, 2011, just as the 2012 Focus begins to appear on the showroom floor in the U.S. Article resource – Ford and the Amazing Race team up for Focus Rally: America by Car Deal Expert.
”Focus Rally: America” leaves us with a real life show
The real-time real life exhibit aspect that Ford is using with online programming is really unique with “Focus Rally: America,” although “Fiesta Movement” was an example of other online programming Ford had done. The rally for the 2012 Ford Focus will pit six teams of two people against one another in a cross-country road rally. A grand prize of $100,000 for the winners (plus a total 10 Ford Focus automobiles for luck supporters of the winner) is at stake. The groups will not be unfamiliar to those who observe reality shows. It could be just like “The Amazing Race,” teams. The interactivity element is being touted as “a real game-changer within the reality world,” says “The Amazing Race” co-creator Elise Doganieri.
Watching and playing while doing so
Fans of “Focus Rally: America” can follow the action in three ways, reports AutoBlog.com. Five days a week the episodes will be available. Hulu will keep them going. Facebook, Twitter along with YouTube may also be places where enthusiasts can adhere to their preferred 2012 Ford Focus rally team. Supporters can have fun also. There will be many interactive challenges available to the fans. Marketing the 2012 Ford Motors Focus is the real reason why the programming is going on. Features for instance Ford Motors SYNC, MyFord Touch along with the Navigation System are likely to be advertised.
Still auditions for it
According to Matt VanDyke, Ford’s director of United States of America Marketing, the automaker is looking for individuals ready for a “once-in-a-lifetime cross-country adventure.” Applicants should already have a social media following and on-camera charisma. Applications including video will be accepted through mid-November at focusrally.com or at one of 11 in-person auditions held in Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Houston, Orlando, Las Vegas, Chicago and New York.
Citations
AutoBlog.com
autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/
Focus Rally
focusrally.com/
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