Move over Kindle, the IPad is now for sale on Amazon . The iPad debuted at Target last week and Amazon is the first online retailer to sell the “Kindle Killer” other than Apple. As Apple builds a virtual monopoly on the tablet PC industry, consumer technology experts say the availability of the iPad at Amazon will net big benefits for each company.
Kindle Destroyer makes business for Amazon stronger than ever before
Amazon is carrying all six models of Apple’s iPad. Amazon may seem like they are doing something wrong by carrying a product from another company. Lauren Indvik at Mashable explains that it is actually a good decision financially speaking. Selling e-books is the focus of Amazon, states Indvik, not selling e-books. Amazon has done great with its Kindle app to the iPad that is better than Apple’s iBooks. It has much better product on it and works better as well. Amazon’s electronic book industry gets stronger with iPad’s that are selling.
iPad killers getting some not so good news now
Apple’s iPad has sold to everyone it seems. Between Apple’s retail stores, Best Purchase and the online Apple Store, it would seem there couldn’t even be any more customers. Its availability at Amazon doesn’t look good for companies like RIM, which is seeking to sector its PlayBook as an iPad Destroyer. Fortune heard from Deutsche Bank’s Chris Whitmore who said that competitor products will “fall flat” using the news. Whitmore said the iPad is up to 18 months ahead of the competition in content and two or more years ahead in media acquisition and integration. Apple leverages a growing advantage in scale to control the world’s tablet component supply chain and manufacturing capacity.
Why the iPad will dominate
Darcy Travios at Forbes explains that more individuals are going to go to the iPad with all the confusion customers have with the competitors working on price. The iPod still has a 70 percent sector share even with all the competitors. Travios writes that the secret to Apple’s success is a focus on the user experience while competitors focus on attributes like memory, storage, screen size, etc. Because of the simplicity and easiness of Apple, more individuals are willing to use it. For Apple’s iPad, brand loyalty translates to market leadership.
Articles cited
Mashable
mashable.com/2010/10/04/ipad-amazon/
Fortune
tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/
Forbes
forbes.com/2010/10/04/rimm-motorola-google-intelligent-investing-apple.html?boxes=techchanneltopstories
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