If you're a bride or groom to be, you've probably heard of The Knot. The media design of The Knot is all about a couple's big day, but now The Knot has big announcements of its own. The Knot’s stock has been upgraded to a “buy” rating. Could you get money now for your wedding by investing within the Knot? You might, but it'd be best to not.
The media strategy of The Knot
The Knot is a publicly held media company. The Knot specifically targets engaged couples with a site and magazine. The Knot also owns The Nest, a sister brand that targets new parents. The business also owns Gift Registry 360, an online gift registry service. It is also working to produce The Knot TV, a TV station focused on engagement, weddings and new families.
The Knot financials
The financial balance sheet of The Knot is quite large. The advertising alone on The Knot brings in $ 14 million each quarter. Operating expenses for The Knot are around $ 21.8 million. The operating profit of The Knot is about 78 percent of expenses. Essentially, The Knot has been doing pretty well. Despite the good financial balance sheet, The Knot had stock prices drop by about $ 2.50 a share in February. The price of The Knot presently sits at $ 8.28 per share.
Has The Knot been put in knots?
Some stock companies have warned that the Knot has limited itself by targeting engaged couples and families with new kids. The reality, though, is that weddings are big business. On average, an American wedding will cost $ 25,000 to $ 30,000. Because this is such a large business, The Knot can pull in very big advertising dollars. The Knot is also expanding its focus and media offerings. The Knot is also focusing more on low-budget, offbeat style weddings that are a lot more and more popular. The Knot appears to be doing very well, no matter if you love it or hate it.
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