The BMW logo made quite an impact in an advertising demonstration at a German movie theater recently. The screening of a new Bavarian Motor Works ad featured a demonstration of flash projection technology. Members of the audience could see the BMW emblem with their eyes closed after viewing the ad. While those in the viewers were awed, commentary after the fact wonders about how safe or ethical such marketing could be. In any event, you know the company took out a large short term loan to have something such as this carried out. Post resource – BMW logo burned into the retinas of unsuspecting movie audience by MoneyBlogNewz.
Logo for BMW projected
No other logo has dated venture where the BMW logo went. Digital cameras use flash projection technology in them. In order to stamp the BMW logo into brains of viewers, this same technology was used. The gimmick is based on how an image of the sun is imprinted on the retina after looking at it for an instant. For a brief moment it appears to be projected on the back of the eyelids after they’re closed. A studio flash unit called Profoto Pro-7B was used behind the screen at a German movie theater. There was then made a stencil of a BMW logo. It was in front of the flash as it went.
Commercial from BMW
An ad for BMW motorcycles with the Superbike world champion Ruben Xaus in it was when the BMW logo was projected into people's retinas. The afterimage of the BMW brand will "literally get inside people's heads" according to producers. It is called a "harmless photo flash" though. Xaus says to the audience, "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Maybe it is your dream too. It is in you.” At this moment the BMW logo is projected at the audience. Then the audiences notices nothing unusual. It is just a flash. Xaus then talks again. He says “Close your eyes and you also will see it.”
The BMW logo flash got the audience saying
Audience members were fascinated, despite being guinea pigs for an overtly subliminal advertising technique. Numerous wonder if burning the BMW logo into retinas at films is even safe. There is a ton of light coming out from the Profoto Pro-7B flash although it only lasts from 1/3,000 to 1/400 of a second. It is common knowledge that looking at the sun can hurt your eyesight. Brief flashes of light that are bright enough are bad too. Epileptic seizures are caused by them.
Viewing the BMW logo flash projection movie
youtube.com/watch?v=GR_vDq2iXJ4
Articles cited
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
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