Bad online stores that bully their customers will suffer in search rankings due to a new Google Algorithm. A website selling eye wear drew press attention by becoming known for deliberate bullying consumers. Google decided to do something about it with a search algorithm. The negative online retailer was padding its page rating by deliberately generating a high number of consumer grievances.
Staying away from negative online retailers
Google created a search algorithm to weed out bad online stores in response to a NY Times article about an eye wear site called DecorMyEyes.com. For years there have been complaints from DecorMyEyes getting it on web watchdog. The Times article reported that DecorMyEyes was bullying, threatening and ripping off consumers for a reason. Customers will leave remarks. The more unsatisfied they are, the more comments you get. The Google Search outcomes would put the site higher on Google with all the unfavorable comments. The business would sell more in order to get more hits. More consumers would be abused by it. DecorMyEyes ended up as one of the top brands of eyewear on searches because the cycle continues.
Google demotes DecorMyEyes
Soon after the Times article about DecorMyEyes was published, Google went to work on an algorithmic solution that would end the search motor reward for bad online retailers. An algorithmic solution went live really fast on Thursday based on Google's Amit Singhal team. You could not discover DecorMyEyes until page 7 on Google search outcomes after Thursday although no details about bad online retailers being detected by Google were explained by Singhal. Singhal did make it clear that the negative remarks didn't play a part within the algorithmic solution. That was so individuals could still search people like politicians.
Google doing more than just that
Google’s algorithm to weed out bad online stores does not sit well with everyone. E-Commerce Times' Rob Spiegel explained how retailers can take advantage of the system. They can instead attack competitors to make their rankings weak with negative comments. Many individuals are worried about Google's power of policing the web which is beyond the search realm a bit.
Information from
New York Times
nytimes.com/index.html?partner=msnbcpolitics
PC World
pcmag.com/article2/0,2817,2373743,00.asp
E Commerce Times
ecommercetimes.com/story/Googles-Algorithmic-Fix-Sends-Bad-Merchants-to-the-Boonies-71361.html?wlc=1291320036
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