A huge consortium of media and technology companies have announced the launch of UltraViolet. UltraViolet tries to make it easier to see movies you have purchased on a wide variety of hardware devices. A Disney-backed competitor is already on the horizon, despite the large list of supporters for UltraViolet. Article resource – UltraViolet aims to simplify movie ownership by Personal Money Store.
UltraViolet makes use of cloud computing
There are a large number of big media companies in the UltraViolet consortium. Media purchases will be tracked on an UltraViolet account on uvvu.com. Customers will then be able to use this “digital token” that will allow them to play the film on a wide variety of devices and services. You can watch a movie that you purchased at Best Purchase with your Comcast account. Buy a Blu-ray DVD, then play the film on your smartphone. The goal of the UltraViolet account is cross-compatibility between systems.
The challenges of UltraViolet
A format war between UltraViolet is already shaping up. Codenamed KeyChest, Disney is working on their own digital rights management system. With a huge movie library that contains Marvel Entertainment and Pixar studios, Disney controls a large number of movies. Steve Jobs also serves as a board member for Disney. Apple did not sign onto the UltraViolet system, and Apple’s iOS technology may not allow app developers to use their system.
Which Digital Management System will end up in use?
If previous format wars are any indication, there can be various years where both formats for digital rights management will co-exist. In the end, the format that the pornography industry chooses could be the one probably to win as in every other format war. Lack of corporate support or customer support have killed comparable moves in the music industry. User interface, library, and customer support are all going to be deciding factors for KeyChest or UltraViolet.
No comments:
Post a Comment