DC Comics announced that it promises to restart all of its hero figures. Every comic will restart with issue No. 1 starting in Sept. DC owns such iconic characters as Superman, Batman, Green Lantern, Wonder Woman and The Flash.
New creative team
There are 70 years of storylines being left behind by DC’s new innovative team, Geoff Johns and Jim Lee, leaving a clean slate to work with. Costumes and plotlines will be modernized. There will even be new origins for the plotlines. According to Lee, this will “make characters more identifiable and accessible to comic fans new and old.”
How the heroes fight
There have been DC and Marvel Comics for years. DC has always come in second place. About 40 percent of the comic book market goes to Marvel. Walt Disney Business owns Marvel. DC, owned by Time Warner, garners 27 percent. The plan is to change things for DC. DC will hopefully start to take up more of the industry.
The Justice League
The new DC saga begins Aug. 31 with a new start for the Justice League. ”The Brave and the Bold” magazine is where the Justice League debuted in February 1960. It involves Aquaman, Flash, Wonder Woman, Green Lantern, Batman and Superman.
There will be 13 new titles released every week in September while 52 titles are likely to reboot altogether. Since there are 52 alternate Earths which “exist” in the “multiverse” at the business, fifty two has become a magical quantity at DC.
Which industry to work with
Rebooting the “Justice League” will mean new strategy. A new market needs to be used. A same day digital release for the rebooted titles in an app will take place with DC. DC’s blog states that “making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.” This comes after a similar move by Archie Comics, which pioneered the strategy.
Information from
National Post
arts.nationalpost.com/2011/05/31/dc-reboots-entire-line-of-comic-books/
MSNBC
today.msnbc.msn.com/id/43232629
Titans Tower
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